Reports  |    |  April 15, 2020

Advancing AI ethics beyond compliance: From principles to practice

Report written by Brian Goehring, Francesca Rossi, and Dave Zaharchuk. Produced by IBM Institute for Business Value. 20 pages.

Insight: Study approach and methodology

In cooperation with Oxford Economics, the IBM Institute for Business Value surveyed 1,250 global executives in late 2018. Representing 20 industries and over 26 countries on 6 continents, survey participants included members of boards of directors, chief executive officers (CEOs), chief information officers (CIOs), chief technology officers (CTOs), chief data officers (CDOs), chief human resource officers (CHROs), chief risk officers (CROs), general counsels, and government policy officials.

Talking Points

Disparate views on AI’s ethical challenges Executives and consumers view AI risks with divergent emphasis: Businesses are focused on organizational implications, while consumers are concerned about societal topics like shared prosperity, inclusion, and AI’s impact on jobs.

The CEO disconnect on AI ethics While board members see AI ethics as a significant issue and area of corporate-oversight responsibility, CEOs view these issues as less important than either their C-level team or board members do.

Resolving the ethics dilemma Most board members consider themselves unprepared to tackle AI ethics issues. Individual organizations are developing guidelines and implementation plans, but no organization can resolve this problem alone. The complexity and novelty of the issues require partnerships and alliances that act collaboratively.